Video Scripts
Title: Florida Seafood Retail Video
Length: 13:00
“Good afternoon, how are you today? Great, how are you? Pretty good, what can I do for you? Is the shrimp fresh today? Yes mam, it’s ‘Fresh from Florida.’ ”
When you are buying seafood remember, that’s just what is: food from the sea. So whatever you buy it should have a mild, fresh sea breeze aroma. If it has a strong, fish odor, you probably don’t want it.
Clams and oysters should be purchased alive and kept alive until you’re ready to cook. While they are in storage clams and oysters open naturally. Before you prepare them, tap the shell lightly. If it does not close, it is dead and must be discarded.
If you have another stop to make before bringing your seafood home, ask your retailer to pack it on ice, or wrap it in multiple paper bags. Only buy seafood from reputable retail seafood markets; they know their product and will only sell you the best Florida seafood. To find out more about purchasing Florida seafood, visit www.FL-Seafood.com.
For generations, they have taken pride in bringing Florida’s bounty home from the sea. And because they care for and respect these treasured resources, your family can continue to enjoy a wide variety of fresh, wholesome and delicious seafood. From the sea, to the market, to your table, Florida’s fishermen make seafood a healthy part of your life.
When purchasing seafood, refrigerate it as soon as you get home. Be sure to use leak-proof containers. Fresh Florida seafood can be stored safely for up to two days in the coldest part of your refrigerator. If you’re not going to prepare it right away, it can be stored in your freezer for three to10 months. Of course, the shelf life will vary depending upon the type of seafood you buy.
Clams and oysters should be purchased alive and kept alive until you’re ready to cook; never store them in air-tight containers. They should be kept in a container with a lid that is slightly ajar and refrigerated for no more than five days. Shells of live clams and oysters open naturally during storage but they will close tightly when they are tapped. If they don’t respond, they’re probably dead and should be discarded. Always remember, do not taste any food if you suspect it might be spoiled; when in doubt, throw it out.
Our website is a great resource for tips on handling, storing, and cooking seafood “Fresh from Florida.” To find out more about Florida seafood, visit www.FL-Seafood.com.
Baking, grilling, steaming … there are so many ways to cook mouth-watering meals with seafood “Fresh from Florida.” Here are a few things to keep in mind when preparing that delicious dinner for you and your family:
If you’re marinating seafood, always do it in the refrigerator, never at room temperature, and discard the marinade after use.
If you need to thaw seafood, do it in the refrigerator, never at room temperature. To use frozen seafood immediately, use the microwave defrost setting or thaw it under cold running water.
Be sure to prevent cross-contamination between raw seafood and other food products. Wash your hands with hot soapy water before and after handling raw seafood.
Thoroughly wash any containers that held raw seafood before using them again. And be careful not to drip seafood juices on your counters, utensils or other foods.
For more information on preparing seafood, visit our website.
Try any of Florida’s seafood favorites, but be careful, you might get hooked.
Whether you bake it, broil it, fry it, grill it, steam it or even microwave it, Florida seafood is easy to prepare if you follow one simple rule: do not overcook it.
Shellfish, like clams, scallops, oysters, spiny lobster and shrimp, become a solid color, typically white, and firm when fully cooked. Be careful not to overcook; the meat will shrink and get tough.
Finfish, like grouper and red snapper, become a solid color, typically white, when fully cooked. A general rule for baking fish is 10 minutes per inch of thickness at 400 to 450 degrees Fahrenheit, turning the fish halfway through the cooking time. Be vigilant when cooking seafood, overcooking can happen quickly.
Here’s a simple recipe for a quick and easy seafood dish. Select a Florida fish filet of choice from your favorite seafood market. Season to taste with salt, pepper and thyme. Bake, broil or sauté until completely cooked; be careful not to overcook. Then serve it with a nice side dish of vegetables fresh from Florida and enjoy.
Ask about a recipe brochure from your local seafood retailer, or visit our website for free recipes.
Florida shrimp, it’s wild and wonderful, caught right here, completely natural, quality taste, any way you want to say shrimp. Florida shrimp, ask for the very best, safe and sound, we give you nothing less, Florida shrimp, a wild and wonderful dish, from the folks on the coast to your market, from the market to your table. Florida shrimp, it’s wild and wonderful, wonderful shrimp, “Fresh from Florida” yeah. Ask for it.
The advantage of seafood from the ocean or Gulf is the wonderful freshness and taste. Because the fish and shrimp eat in their natural, pristine environment the taste is mild and pleasing to the palate. You can also add your favorite herbs and spices to enhance the flavor and create your own taste sensation.
But taste isn’t the only benefit to eating fresh Florida seafood. It’s an excellent source of omega-3 fatty acids as well as protein, vitamins and minerals; it's also low in sodium, calories and fat. Seafood “Fresh from Florida.” It’s not only good, it’s good for your health.
Here’s a simple recipe for a quick and easy seafood dish. Season a pot of water with crab or shrimp boil and bring the water to a boil. Drop in shrimp. When the water begins to boil again, remove the pot from the heat. Drain it and let your boiled Florida shrimp stand until cool enough to eat. Then dig in and enjoy.
Ask about a recipe brochure from your local seafood retailer, or visit our website for recipes.
For generations, they have taken pride in bringing Florida’s bounty home from the sea. And because they care for and respect these treasured resources, your family can continue to enjoy a wide variety of fresh, wholesome and delicious seafood. From the sea, to the market, to your table, Florida’s fishermen make seafood a healthy part of your life.
Florida’s seafood harvest is worth more than $1 billion annually, and it creates more than 20,000 full-time and 10,000 part-time jobs. Florida seafood is also a major part of the state’s $15 billion restaurant industry. To find out more about Florida’s seafood visit www.FL-Seafood.com
The shimmering Gulf of Mexico, the majestic Atlantic ocean, these are the settings for the hard work, dedication and pride of Florida’s fishing tradition. Past down through generations, fishing remains a way of life for those who bring Florida’s bounty home to your table. While their labors may go unnoticed, their harvest is always treasured, Florida’s fisherman, from the boat to the dock, to your table. Their efforts make seafood a part of your life.
Florida’s commercial fishermen make certain that Florida’s seafood is sustainable. By adhering to federal and state rules, they also protect other marine life. TEDs, or turtle excluder devices, for instance, used in shrimp boat nets prevent the incidental harvest of marine turtles and large marine animals. Florida’s commercial fishermen, stewards of the environment.
The Florida Department of Agriculture and Consumer Services regulates and inspects seafood wholesalers and retailers. The Florida Department of Business and Professional Regulation regulates and inspects our many seafood restaurants. These combined efforts help ensure that seafood is safe and healthy for your family.
Thank you for buying Florida seafood. You know you have the best when your seafood comes “Fresh from Florida.”
When dining out, ask if the seafood served is “Fresh from Florida.” To find a restaurant near you, visit our website www.FL-Seafood.com.
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