GO NATIVE!
Information For Consumers
Know what you’re eating! Florida’s fisherman and aquaculture farmers believe consumers deserve only the best. That’s why our Department has created a new campaign, GO NATIVE! Eat Florida Seafood, to help you easily identify seafood from Florida.
Keep it local! If there is one place you can find fresh, locally caught seafood, it’s definitely Florida. With over 80 different seafood varieties, Florida offers a wide selection of culinary treasures to savor. You can be sure that you are getting premium quality and superior taste when you choose Florida seafood. Eat like the locals and GO NATIVE!
Look for it! With all the recent news about seafood mislabeling, 
GO NATIVE! will help you easily identify seafood from Florida. You will be able to spot where Florida seafood is sold by looking for the GO NATIVE! logo displayed at the seafood counter and in restaurants. Some restaurant menus also have stickers that point out seafood from Florida.
Remember, there is no substitute for fresh, locally produced Florida seafood.
Eat healthy! Dining on Florida seafood is not only delicious, but is good for you! Studies show that including servings of fish in your diet has been found to help protect against heart disease. According to a Journal of the American Medical Association study, consuming fish just two times a week can reduce the risk of heart-related death by 36%.
Support local fishermen! Our fishermen take pride in the tradition of integrity and professionalism with a genuine concern for a healthy marine environment. When you GO NATIVE!, you are helping to support Florida’s seafood industry. The economic impact seafood has on the state is almost $1 billion annually, and the industry creates more than 30,000 jobs throughout Florida.
