Dive In! Aquatics Retail Marketing Program
Whether you work in a large chain store or an independent pet shop, the Dive In! Aquatics Retail Marketing Program provides all the resources to help your store be the prime destination for the aquatics consumer. The program helps you meet the needs of today’s aquarium owner. Quality service before and after the sale will ensure repeat traffic and customer loyalty.
The Dive In! Aquatics Retail Marketing Program is a partnership of the American Pet Products, Manufacturers Association, Florida Tropical Fish Farms Association, Aquatic Industry Companies, and the Florida Department of Agriculture and Consumer Services.
The Dive In! program includes:
-- A 22-minute training video (Flash) or (WMV)
-- A Resource Guide (PDF)
We recommend that you view the video first, as it is an easy-to-understand introduction to the world of aquatics. The base knowledge in the video will be expanded on by the Resource Guide, which is a quick-reference source that will be a great addition to your store’s aquatics department.
