Skip over navigation

www.FL-Seafood.com
the web site of the
Bureau of Seafood and Aquaculture Marketing
Division of Marketing and Development
Florida Department of Agriculture and Consumer Services
2051 East Dirac Drive
Tallahassee, FL 32310-3760

Florida Department of Agriculture and Consumer Services
Charles H. Bronson, Commissioner

Industry Market Research Reports

WildFloridaShrimp.com Marketing Campaign Summary

Beginning in the spring of 2004, the Florida Department of Agriculture and Consumer Services’ Bureau of Seafood and Aquaculture Marketing embarked upon a three-year promotional campaign on behalf of the Florida wild-caught shrimp industry.
Download the Report (PDF)

Market Research Report: Farm-raised Catfish

The Florida Department of Agriculture and Consumer Services, Bureau of Seafood and Aquaculture Marketing, commissioned this research to gain a deeper understanding of the market for farm-raised catfish in Florida and the feasibility of utilizing direct marketing (from the producer) to grow this industry.
Download the Report (PDF)

Farm-raised Clams Market Research Report

Consumer Preferences and Marketing Recommendations The purpose of this research was to examine what opportunities exist for market expansion and to explore the best approach for expanding the market for Florida farm-raised clams.
Download the Report (PDF)

New Oyster Product: Processing and Market Research

A bacteria which exists naturally in oysters worldwide is dangerous for some people with specific pre-existing conditions. A new process of freezing and storing freshly harvested oysters at extremely low temperatures lowers the danger for those individuals and also may bolster sales for the oyster industry. The Florida Sea Grant College program provided a grant to study the marketability of a new oyster product.
Download the Report (PDF)

Identifying and Assessing Potential Direct Markets for
Farm-raised Shrimp Grown on Small Farms

Market research to identify and characterize the most attractive direct markets for fresh, farm-raised shrimp. Use the "Contact Us" link below to request this report.

National Market Analysis of Hispanic Consumer Attitudes
Toward Seafood and Aquaculture Products

Opinion Dynamics Corporation interviewed 500 people of Hispanic descent. The interviews were conducted in six markets: Miami, Atlanta, Boston, Houston, Chicago, and Los Angeles. The interviews, which lasted an average of 18 minutes in length, covered a range of topics related to seafood consumption. Use the "Contact Us" link below to request this report.

Identifying Attitudes and Preferences of the 55+ Age Group for Seafood and Aquaculture Products Research Reports

The information in these reports is the result of a recent survey the Florida Department of Agriculture and Consumer Services and the University of Florida conducted of the over 55 population to find out their attitudes and preferences to seafood and aquaculture consumption. This research was funded as a part of a grant from the United States Department of Agriculture, Federal-State Marketing Improvement Program.
Download Focus Group Summary (PDF)
Download Telephone Survey (PDF)

Contact Us

Contact Us About Research Reports

Get Adobe Acrobat Reader