Industry Market Research Reports
WildFloridaShrimp.com Marketing Campaign Summary
Beginning in the spring of 2004, the Florida Department of Agriculture and Consumer Services’ Bureau of Seafood and Aquaculture Marketing embarked upon a three-year promotional campaign on behalf of the Florida wild-caught shrimp industry.Download the Report (PDF)
Market Research Report: Farm-raised Catfish
The Florida Department of Agriculture and Consumer Services, Bureau of Seafood and Aquaculture Marketing, commissioned this research to gain a deeper understanding of the market for farm-raised catfish in Florida and the feasibility of utilizing direct marketing (from the producer) to grow this industry.Download the Report (PDF)
Farm-raised Clams Market Research Report
Consumer Preferences and Marketing Recommendations The purpose of this research was to examine what opportunities exist for market expansion and to explore the best approach for expanding the market for Florida farm-raised clams.Download the Report (PDF)
New Oyster Product: Processing and Market Research
A bacteria which exists naturally in oysters worldwide is dangerous for some people with specific pre-existing conditions. A new process of freezing and storing freshly harvested oysters at extremely low temperatures lowers the danger for those individuals and also may bolster sales for the oyster industry. The Florida Sea Grant College program provided a grant to study the marketability of a new oyster product.Download the Report (PDF)
