Industry Market Research Reports
WildFloridaShrimp.com Marketing Campaign Summary
Beginning in the spring of 2004, the Florida Department of Agriculture and Consumer Services’ Bureau of Seafood and Aquaculture Marketing embarked upon a three-year promotional campaign on behalf of the Florida wild-caught shrimp industry.
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Market Research Report: Farm-raised Catfish
The Florida Department of Agriculture and Consumer Services, Bureau
of Seafood and Aquaculture Marketing, commissioned this research to gain a deeper
understanding of the market for farm-raised catfish in Florida and the feasibility of utilizing
direct marketing (from the producer) to grow this industry.
Download the Report (PDF)
Farm-raised Clams Market Research Report
Consumer Preferences and Marketing Recommendations
The purpose of this research was to examine what opportunities exist
for market expansion and
to explore the best approach for expanding the market for Florida farm-raised
clams.
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New Oyster Product: Processing and Market Research
A bacteria which exists naturally in oysters worldwide is dangerous
for some people with
specific pre-existing conditions. A new process of freezing and storing
freshly harvested oysters
at extremely low temperatures lowers the danger for those individuals
and also may bolster sales
for the oyster industry. The Florida Sea Grant College program provided
a grant to study the
marketability of a new oyster product.
Download the Report (PDF)
Identifying and Assessing Potential Direct Markets for
Farm-raised Shrimp Grown on Small Farms
Market research to identify and characterize the most attractive direct markets for fresh, farm-raised shrimp. Use the "Contact Us" link below to request this report.
National Market Analysis of Hispanic Consumer Attitudes
Toward Seafood and Aquaculture Products
Opinion Dynamics Corporation interviewed 500 people of Hispanic descent. The interviews were conducted in six markets: Miami, Atlanta, Boston, Houston, Chicago, and Los Angeles. The interviews, which lasted an average of 18 minutes in length, covered a range of topics related to seafood consumption. Use the "Contact Us" link below to request this report.
Identifying Attitudes and Preferences of the 55+ Age Group for Seafood and Aquaculture Products Research Reports
The information in these reports is the result of a recent survey the Florida Department of Agriculture and Consumer Services and the University of Florida conducted of the over 55 population to find out their attitudes and preferences to seafood and aquaculture consumption. This research was funded as a part of a grant from the United States Department of Agriculture, Federal-State Marketing Improvement Program.
Download Focus Group Summary (PDF)
Download Telephone Survey (PDF)
