"Dive In! Aquarium Fish" Campaign
"Dive In! Aquarium Fish" is an industry-driven, national marketing campaign designed to increase tropical fish and aquarium accessories sales and to educate consumers on the exciting world of aquariums. This industry-sponsored program provides resource materials to energize marketing, in-store training efforts for retailers, "how to" brochures for adults and kids and the FisHedz Kids Club.
"Dive In! Aquarium Fish" is an industry-wide partnership of the American Pet Products Manufacturers Association, the Florida Tropical Fish Farms Association, aquatic industry companies and the Florida Department of Agriculture and Consumer Services.
